eNUFTIR :: Перегляд за Автор "Chala, Kateryna"

Документ

Active learning

(2015) Chala, Kateryna; Mezhynska-Bruy, Elena

Документ

Advantages and disadvantages of nuclear power

(2018) Koval, Alexander; Chala, Kateryna

Документ

Advertising Aspects of Tourism

(2017) Ivasenko, Anastasia; Chala, Kateryna

Документ

Atomic energy and its significance in the soviet years

(2018) Pidhoretskii, Konstantin; Chala, Kateryna

Документ

Bacterial and moisture-a renewable source of clean energy

(2014) Lisenko, T.; Chala, Kateryna

Документ

Beneficial Flight

(2017) Shashluk, Oksana; Chala, Kateryna

Документ

Bread without flour and yeast

(2014) Petrova, Irina; Chala, Kateryna

Документ

Classification of steam turbines

(2014) Chornobay, Yulia; Chala, Kateryna

Документ

Coal mines in the industrial revolution

(2014) Korybut, Dmitry; Chala, Kateryna

Документ

Different approaches to the studying of communication process

(2012) Vlasenko, Ludmila; Chala, Kateryna

The history of communication studies includes two primary influences: the rhetorical and the behaviorist traditions. The roots of the rhetorical tradition began with the ancient Greek and Roman philosophers. However, with the invention of the printing press during the Renaissance, the written word came to dominate. Thus, rhetoric, or the art of oral persuasion, slowly declined in importance. The field of communication became a discipline and was divided into two research approaches—behaviorism and humanism. Behaviorism built on the work of elocution scholars and followed the model of the social sciences, such as psychology and sociology. Humanism built on the rhetorical tradition. Both emphasize the importance of individual forces. As the field evolved, two more approaches that emphasize societal forces emerged, leading to the four current approaches: social science (behaviorism), interpretive (humanism), critical, and postmodern.