Перегляд за Автор "Tkachuk (Stakhurska), Svitlana"

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Aggregate supply and demand in Ukraine during its way from command to market relations
(2006) Tkachuk (Stakhurska), Svitlana; Avramenko, Olga
The situation that took place in economy of Ukraine with the point of balance between aggregate supply and demand in the period of transformation from command economy to market relations is examined.
Approaches to marketing competitive strategies development
(2016) Tkachuk (Stakhurska), Svitlana; Stahurska, Svitlana; Stahursky, Valery
The paper examines classical and modern approaches to the development of competitive strategies.
Features and economics of electronic crowdfunding in the face of global challenges
(2022) Tkachuk (Stakhurska), Svitlana; Vidomenko, Oksana; Levchenko, Yuliia; Zhuzhukina, Nataliia; Lukianykhin, Vadym
With the development of IT technologies in the investment environment, there are rapid changes in the field of new opportunities both for accumulating the necessary investment resources and for investors regarding investments in promising business areas. This is due to the rapid development of such a phenomenon as crowdfunding, which is especially attractive for startups, the development of small and medium-sized businesses, as well as for the implementation of various social projects, in particular, those that also concern local communities. The emergence of crowdfunding platforms helps to solve their problems with the formation of investment resources for financing good commercial (business ideas) and non-commercial ideas, which is especially relevant today for global developers of ideas/projects. The purpose of the research is to analyze the specific features of the formation and development of crowdfunding in the period of global changes. The main methods used in the work were: comparative, method of abstraction, deductive method, concretization. The results states that crowdfunding in today's conditions of economic instability can act as one of the powerful sources of attraction of investment resources, which determines the research of crowdfunding, the generalization of its typology and classification features The conclusion is oriented on the fact, that active development of the Internet space provokes an increase in investment income in the areas of the latest technologies and important social projects that are directly related to existence social networks and the virtual space of the network itself.
Innovations in updating scientific communications
(2017) Tkachuk (Stakhurska), Svitlana; Stahurska, Svitlana; Stahursky, Valery
The paper examines innovational approaches in scientific communications, which become rather popular in our days and are designed to form scientific literacy among wide segment of society. The main idea of modern scientific communication is that the science must be presented as somewhat useful and interesting, available for "common people". The role of scientist turns from "overmam" to "common man" who has sense of humor, hobbies and is open for the world as everybody. The first thing that must be explained while scientific communication is how the scientific discovery and it's results may be used in everyday life, what benefits it will bring, what is its practical value. All methods of scientific communications are viewed in context of three groups. The first one is classical and means information exchange by using of media sources, such as TV, radio, magazines etc. Other groups are rather new for Ukraine, but they are rapidly developing. The group of communications by live interaction becomes plenty popular. It includes all methods of face-to-face interplay between scientist and the receivers of information. Another updated group of methods of scientific communication is online interaction that provides communications by means of Internet-sites, social networks, blogs electronic databases etc. The significance of science communication for individuals and society is con-siderable. It forms the progressive view on science, promotes democratization and ethical solution of many problems. Досліджуються інноваційні підходи до здійснення наукових комунікацій, метою яких є формування наукової грамотності та прогресивного погляду на науку серед широких верств суспільства. Головна ідея сучасних наукових комунікацій розглядається з точки зору висвітлення практичного значення наукових досліджень та їх результатів для повсякденного життя людини і суспільства. Роль вченого трансформується від "надлюдини" до "звичайної людини". Висвітлюються сучасні методи наукової комунікації із поділом їх на три групи: медіа-комунікації, жива взаємодія та взаємодія онлайн. Розглядається питання значимості ефективної наукової комунікації для індивідуума та суспільства.
Marketing approach to amusement park business
(2016) Tkachuk (Stakhurska), Svitlana; Stahurska, Svitlana
The paper examines marketing specificities of entertainment industry in example of amusement park. The entertainment industry is considered to be related to the service sector, the sector of non-material production with all the particular qualities of it's, such as impalpability, variability, inseparability from the source and inability for storage. The services of amusement park are regarded as the variety of specific services, which may be designed for different types of consumers.In order to this fact it is proposed the segmentation approach for customers of amusement park services. In basis of the segmentation is the emotional criteria, that considers the classification of emotions by B. Dоdonov and other classifications. In accordance to the market segments the types of amusement services as the strategic business units are proposed, including such elements of marketing-mix as product, process and physical evidence. Element "product" is considered to be in combination with element "process" for the specific essence of service product, which combines instrumental and functional quality. It is also considered, that consumer buys the service of amusement park not for the determined material result, but for the process. The process is viewed as the result of the service consumption. The result and the process are measured by the emotions, for which consumer buys the amusement service.
Strategies of market segmentation and segment targeting
(2016) Stahurska, Svitlana; Tkachuk (Stakhurska), Svitlana
The paper examines different approaches to market segmentation and segment targeting strategies development, based upon the complex set of psychological, social and other factors.
The innovative marketing approaches in the sphere of hospitality
(2016) Tkachuk (Stakhurska), Svitlana; Stahurska, Svitlana
The paper examines the innovative approaches which are to be used in marketing activity of firms and enterprises in the sphere of hospitality for the purpose of establishing the loyal relationships with customers and satisfaction their needs more effectively than the competitors. The sphere of hospitality is considered to be the producer of such specific product that consumers as a rule buy not because of urgent need, but to obtain benefits in the form of pleasure and to satisfy the needs of higher hierarchy such as the needs of self-actualization and self-esteem. The competition in hospitality sector is significant and the usage of marketing innovations is necessary. In the paper such innovations are classified into the following types: individual approach for every client, electronic management of the hotel, the interactive screens in hotel rooms, the innovational eco-hotel system and unusual solutions in hotel sphere. The individual approach for every client is considered to be the main condition of successful arketing activity of modern enterprise of the hospitality sphere. The mechanism of the service individualization as the process of several consecutive steps is proposed. The practical ways of realization of unusual solutions in the hotel sphere as application of the conception of impressions' marketing are examined
The role of communicative competence in marketing
(2016) Stahursky, Valery; Tkachuk (Stakhurska), Svitlana
The paper studies the role and significance of communication skills of staff in interactive marketing and also the importance of professional competence in classical marketing communications forming.
The strategic decisions in the sphere of commercial business as the method of optimization of movement of goods
(2013) Tkachuk (Stakhurska), Svitlana
The possible ways of strategic development of commercial business, which must raise the effectiveness of goods' movement and ensure the development of economy, are analyzed. Аналізуються можливі шляхи стратегічного розвитку торговельного підприємництва, які повинні збільшити ефективність товароруху і забезпечити розвиток економіки.
The use of information in the world economy: globalization trends
(2022) Vdovichena, Olha; Vidomenko, Oksana; Tkachuk (Stakhurska), Svitlana; Zhuzhukina, Nataliia; Lukianykhina, Olena
Актуальність досліджуваної проблеми полягає в сучасному розвитку світової економіки в умовах глобалізації. Оскільки інформація зробила прорив у розвитку світової економіки, стала її новим багатством, вбачається доцільним дослідження сучасних тенденцій її використання. Інформація використовується в усіх галузях економіки. Він має потужність і динамічний характер. Інформація здатна як покращувати економіку, так і руйнувати її, покращувати довкілля, а також забруднювати його, впливати на політичний та економічний розвиток країни. Використання інформації допомагає країнам синхронізуватися зі світовою економікою з метою її глобалізації. Раціональне використання інформації, правильний підхід і технологічні можливості сприяють розвитку циркулярної економіки, високопрофесійна трудова міграція, адаптація до кліматичних змін та пандемії, формування економічної свідомості населення через ЗМІ. Метою даного дослідження було виявлення та характеристика основних глобалізаційних тенденцій використання інформації. Для досягнення цієї мети було проаналізовано економічну, соціологічну, технологічну та наукову літературу 2022 року. Основні результати. За допомогою емпіричних досліджень та аналізу наукової літератури та даних було виявлено наступні глобалізаційні тенденції у використанні інформації: зміна характеру та способу використання інформації населенням світу, використання інформації для розвитку циркулярної економіки. , використання баз даних, обмін інформацією та використання інформації засобами масової інформації. The relevance of the investigated problem is the modern development of the world economy in the conditions of globalization. Because the information caused a breakthrough in developmen of the world economy, became its new wealth, it was seen that it is appropriate to research modern trends of its use. Information is used in all branches of the economy. It has power and a dynamic character. Information is capable of improving the economy, as well as destroying it, improving the environment, as well as polluting it, and influencing the political and economical development of the country. The use of information helps countries synchronize with the world economy in order to globalize it. The rational use of information, the right approach and technological capabilities contribute to the development of a circular economy, highly professional labor migration, adaptation to the climate change and the pandemic, and the formation of the economic consciousness of the population through mass media. The purpose of this study was to identify and characterize the main globalization trends of the use of information. To achieve this goal, economic, sociological, technological and scientific literature of 2022 was analyzed. The main results. With the help of empirical studies and analysis of scientific literature and data, the following globalization trends in the use of information were identified: change in the nature and method of information use by the global population, use of information for the development of a circular economy, use of databases, information exchange and use of information by mass media. The practical meaning of this research is the application of findings about the latest trends in the use of information for enterprises striving to enter the global market in further scientific research.
To build the enterprise's image as an important instrument in market competition
(2013) Tkachuk (Stakhurska), Svitlana
The basic elements of firm's style as the main instrument of firm's image forming are examined, the methods of product's positioning on market, including the process of decision making about advertising campaign, are analyzed.