Перегляд за Автор "Vasyutinska, Julia"
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Документ Determination of the level of products novelty importance for developing product innovative policy(2021) Fedulova, Irina; Dragan, Olena; Sheremet, Oleg; Vasyutinska, Julia; Berger, AlinaTo substantiate the range of products of the enterprise there is a need to assess the potential of products in terms of the company’s ability to manufacture these products, consumer opportunities to meet their needs for these products, and market opportunities to ensure a strategic position among similar products. The study used structural-logical and causal methods of analysis to determine the structure of the novelty of goods. The numerical method of multi-criteria decision making TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) was used to rank the product range of new products according to the level of importance of novelty. Weights of individual components to assess the importance level of novelty in the enterprise were determined by the method of analysis of hierarchies of T.L. Saati. The study used the classification of novelty by its functional focus, according to which consumer, market, and manufacturing novelty of goods are distinguished. The importance of novelty for the manufacturer is the conformity of the product to its innovative development strategy, determination of its place in the market, and prospects for further activities. The importance of the novelty of a new product for the company is proposed to be defined as a measure of the importance of the novelty level of the product for the development of the optimal product range in the product innovative policy of the enterprise. To assess the level of significance of the novelty of goods, criteria of novelty by its types were proposed. According to the results of the study it was found that industrial novelty characterizes the level of use of new technologies in the enterprise, market – the position of a new product on the market among analogues, and consumer – the level and way to meet consumer needs. Further research should relate to the development of appropriate guidelines for the formation of product range and its management based on the assessment of the level of significance of novelty.Документ Estimating the degree of novelty of a new product: innovative approach(2019) Vasyutinska, Julia; Kuzminska, NataliaThe article summarizes the arguments and counterarguments within the scientific discussion on determining the structure and degree of novelty of the goods according to the classification in terms of the functional orientation of the novelty of the goods. The main purpose of the study is to develop their own methodology for assessing the degree of novelty of a new product as a quantitative characteristic based on comparison with the analog product. In order to build a methodology, it is important to justify the scale of the novelty of a product: a regional, national or global market. The determination of the necessary scale of novelty depends on the choice of the main analog product and the choice of the consumer group. The systematization of literary sources and approaches to solving the problem of determining the level of novelty of the goods showed that there is no universal method of assessing the degree of its novelty. The urgency of solving this scientific problem lies in the assessment of the degree of novelty of the goods, because in reality the market is full of pseudo-new goods. The concept of novelty is relatively relative and has no clearly defined requirements. The research of quantitative evaluation of novelty of goods in the article is carried out in the following logical sequence: the essence and structure of novelty is determined, the level of novelty for each species is estimated and the overall integral index is output. The mathematical methods of the actions with the matrices and the methods of analyzing the hierarchies of pairwise comparisons, proposed by Thomas L. Saati, became a methodological tool of the conducted research. Comparison of indicators against different criteria is made on a nine-point scale. The integral measure of novelty level of a new product is calculated as the geometric mean of production, market and consumer novelty indicators. The novelty level of a new product is determined on a scale from 0 to 1, which allows to determine the novelty for each type of novelty and for the general level of novelty of the product. The results of the study may be useful for evaluating the enterprises of their new goods and as a component of evaluating the innovative activity of enterprises.