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Постійне посилання колекціїhttps://dspace.nuft.edu.ua/handle/123456789/7498

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Marketing in Ukraine
(2012) Kochmaruk, Maria
Several years ago Ukraine started its moving to a market-led economy. The process of transition requires fundamental economic, political and organizational restructuring of the society. It pushes the managers to change their traditional priorities from increasing production volume to identifying the appropriate target markets and developing products and services that meet the consumers’ needs. It means the strong necessity for the business units to adopt and practise effective marketing
Direct marketing like one of the most effective way to increase sales
(2014) Kochmaruk, Maria
Direct marketing is a sometimes controversial sales method through which advertisers approach potential customers directly with products or services. The most common forms of direct marketing are telephone sales, solicited or unsolicited emails, and mailed catalogs, leaflets, brochures and coupons. In most cases, the goal is to inform customers of products or services that they may need without waiting for customers to initiate contact. Particularly online, the practice has received a lot of criticism when it comes to personal privacy and data tracking. The practice is nevertheless very successful, however, which motivates many marketers to continue despite the possible risks and downsides.