Матеріали конференцій

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The use of mobile travel guide systems during travel
(2016) Kozakova, Olena; Kovalchuk, Olga
Past studies on the use and acceptance of new systems have focused on many different aspects, such as the technology acceptance model. Future studies can explore this topic from different theoretical perspectives, in order to enhance the completeness of relevant studies.
Boutique hotels and their prospects at ukrainian market
(2016) Konotopov, Oleksiy; Kovalchuk, Olga
Firstly, the paper is aimed at providing a definition of a boutique hotel, based upon both written definitions and interviews with real estate developers. Secondly, it distinguishes the characteristic features of boutique hotels, relying upon the data reviewed in order to define their value for the customers. Thirdly, the research provides analysis of a top Kyiv boutique hotel according the following parameters: location, services provided, and general customer satisfaction. Lastly, it discusses conditions that allow for boutique hotel success both in Kyiv and all over the country.
Benefits of language tourism for ukrainian students
(2016) Kovalchuk, Olga
The paper discusses current issues associated to language tourism relying upon the data reviewed in order to define its value for the language learners. Secondly it provides analysis of leading Ukrainian agencies which offer language tours abroad. Lastly, the research studies the effects in language learning.
Overcoming difficulties in teaching english for food technology
(2016) Kovalchuk, Olga
Taking students to production plants in order to place them in professional situations helps to provide students with a tangible academic experience. Students can benefit from field classes, because they give a live experience that enhances classroom learning. Виїзні заняття та екскурсії для студентів на промислових підприємствах, зокрема, іноземною мовою, збагачують студентів суттєвим науковим та практичним досвідом. Такі заняття дозволяють зануритися у професійні ситуації та значно покращують результати навчання в аудиторії.
Marketing product positioning
(2014) Borschevska, Yulia; Kovalchuk, Olga
Positioning is a powerful tool that allows one to create an image. The image is the outward representation of being who you want to be, doing what you want to do, and having what you want to have. Positioning of yourself can lead to personal fulfillment. Product positioning strategies are numerous, and the selection of one over another is crucial to define how your company will market its products. Selecting the wrong strategy can cost time and a scarce marketing budget. The ramifications of a wrong choice will also probably adversely affect business's bottom line.
Analysis of shampoos’ consumer characteristics and labeling
(2014) Zakhovaiko, Yana; Kovalchuk, Olga
There is quite a wide range of shampoos both by import and domestic manufacturers. Among them are following types of shampoos: medical, professional, for different hair types, with air conditioning balm or other additives. Shampoo manufacturers are constantly developing new techniques and recipes. Many consumers believe that the high price of shampoo ensures its high quality, but often it does not.
How to make an effective logo
(2014) Shylo, Lela; Kovalchuk, Olga
A company’s logo is a recognition tool for the public to link their services or products to the company. In other words, it is part of a company’s branding. Without such branding, the public will not be able to differentiate between companies, and therefore unable to expect a certain standard or quality from the company which they interact with. A logo, if designed effectively, can bring to people’s mind the unique selling proposition of an organization, which inevitably promotes the company on a sub-conscious level.
Monetary policy as a part of financial policy of the state
(2014) Kulbach, Julia; Kovalchuk, Olga
Financial policy of a state is a complex field of activity of Legislative and Executive power, which includes activities, methods and forms of organization and use of finance for its economic and social development. Fiscal policy is a set of actions and events conducted by the state within the limits of functions and powers in the sphere of financial activity of economic entities and financial institutions, citizens and actually of the state to reach the goal.
Current state of the alcohol industry in Ukraine
(2014) Pivchuk, Yulia; Kovalchuk, Olga
Food industry is the main part of light industry of Ukraine. During the period of market economy reform in the food industry as well as in the alcohol industry, there are some changes that do not always have a positive effect. Therefore it is important to assess the current state of the alcohol industry and perspectives of its development.
Social and economic efficiency of functioning of enterprise trade
(2014) Gribovich, Lina; Kovalchuk, Olga
Economic and social changes in Ukraine considerably influence the development of trade as a scope, which reflects economic, social and policy objectives of businesses, organizations, public and state. Their proper solution depends on the effective functioning of the economic mechanism of the country, its industries and individual needs of all segments of the population. One of the principal ways of solving these problems is to improve business performance as a result of continuous optimization of the production system businesses and reduce all kinds of expenses.

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