Матеріали конференцій
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Документ Competitive strategy of food industry(2014) Berseneva, Anna; Vlasenko, LudmilaCompetitiveness measures the capacity to keep and gain market shares in domestic and international markets in a competitive environment. Nevertheless, one should bear in mind that the trade surplus of one country spells the trade deficit of another. The quest for competitiveness is therefore intrinsic to all private businesses, and on a larger scale, this quest involves entire sectors of activity and countries. An economic agent may only be qualified as competitive in comparison with other competitors offering the same type of goods or services. If average prices allow covering the production costs, including minimum remuneration for fixed production factors the player in question is deemed to be competitive.Документ The current state of food industry development(2014) Zorina, Anna; Vlasenko, LudmilaAt the present stage of development had the difficult economic situation of the entire national economy of Ukraine and especially is food industry, as this industry is very dependent on other industries: engineering, chemical, petroleum, and especially the solvency of the population. In this difficult time most citizens have to save every coin of their own earnings, as well as our food industry is forced to compete with neighboring countries - where food is cheaper. However, despite the difficult financial situation, many enterprises are reconstruction and technical re-equipment of production; introduce new type of high- quality products in a modem package.Документ Trends of modern green marketing in Ukrainian food industry(2014) Ovsiannikova, Valeria; Vlasenko, LudmilaIn current market conditions, the question is how to get the maximization of profits. One of the most important aspects of business is the used marketing mix. Therefore, all the tools of marketing policy in any production including food are designed to effectively meet the needs of consumers, while to bear profit to owner. So you may experience significant problems concerning the quality and safety of food products offered.We are becoming more and more familiar with the concept of organic marketing, ecomarketing, green marketing or environmental marketing. They are all diverse names but they respond to a common objective: satisfying the needs of a consumer concerned with the environment whilst simultaneously favouring sustainable development.