Матеріали конференцій
Постійне посилання колекціїhttps://dspace.nuft.edu.ua/handle/123456789/7498
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Документ Development of the product marketing “onion”(2021) Stoliarska, Anastasia; Nikitenko, OlgaIn essence, goods are items that can meet the needs and are offered to the market in order to attract attention, purchase, use and consume. A product is a bundle of attributes (features, functions, benefits, and uses) that a person receives in an exchange. The concept of product marketing can be revealed using the product marketing “onion” which consists of four layers. In the process of research the following methods were used: desk and field. The main methods of field research used in the work are surveys. The red champagne «Triumfalne» (brut) by the «Kharkiv Champagne and Wine Factory» was chosen to develop the marketing «onion» of the product. Every product contains these components to a greater or lesser extent, and they are what the consumer uses when evaluating alternatives.Документ Consumer demand for dairy products in Ukraine: factors and incentives(2023) Davydchuk, Mariia; Nikitenko, OlgaDairy products are an important source of nutrition, rich in proteins, vitamins and minerals, which are necessary for the proper functioning of the body. In addition, it is an integral part of many dishes and drinks that we consume every day. That is why it is advisable to analyze the factors of demand for various dairy products and for products which are famous under TM Pyriatyn, in particular. The research uses such methods as observation, analysis, and expert evaluations. It аlso includes statistical data, information about the market and competitors, the results of previous studies, comparison, generalization and systematization.