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Документ Introduction of adult education as a modern educational and economic labour market trend(2021) Blyzniuk, Viktoriia; Yuryk, Yaryna; Tokar, Liudmila; Serebrianska, Irina; Bezpalko, Olena; Buryk, ZorianaThis article is based on a quantitative study using methods of statistical analysis of indicators of online education during adult life (25-64 years) within the EU. It has been revealed the relationship of changing forms of adult learning through the transformation of labor market requirements. The study confirms the link between employment in production and the provision of adult education by employers. This is well seen in the socio-economic development of the country, which determines the needs, regional specifics of the labor market, affects adult learning throughout life. The regional specificity of the labor market is a prerequisite for adult lifelong learning and determines the level of involvement of the population in online lifelong learning. There is a significant differentiation between formal and non-formal education (3.7% and 13.2%) within the EU. Online education is more common in the most developed countries with a highly developed economy of knowledge and creative economics. The latest trend in online employee education is the integration of training systems into software.Документ Effectiveness of human resources management in the enterprises of Ukraine’s bakery industry(2021) Yuryk, Yaryna; Bezpalko, Olena; Hryniuk, JuliaCompetition in the national labor market, which is strengthening as globalization and structural employment disproportions intensify, encourages domestic companies to seek reserves for more effective human resource management as the only competitive advantage that cannot be copied. The aim of the research is to develop a comprehensive methodology for assessing the effectiveness of HR management at bakery companies as employers of a Ukraine’s priority industry, which is based on the provisions of the new (first) international human capital accounting standard ISO 30414:2018 and is implemented using system-structural, abstract-logical methods, as well as those of multidimensional statistical analysis and visualization of empirical data. The developed methodology will allow to determine an integrated indicator for the effectiveness of HR-management, which simultaneously performs the functions of controller and navigator of strategic management decisions in this area.Документ Lifelong e-learning as a trend for labor market development(2020) Blyzniuk, Viktoriia; Yuryk, Yaryna; Tokar, Liudmila; Nieliepova, Alyona; Bezpalko, OlenaThe paper reflects the importance of e-learning for the labor market. The essence of lifelong learning is determined too. The main differences between e-learning and learning in the classroom are shown. The paper also describes the importance of elearning while searching for a job and improving professional skills. Research on the use of e-learning in the labor market is conducted based on the results of global opensource statistics in 2020, including the materials about the e-learning process during the COVID-2019 quarantine. The main advantages of using e-learning techniques for employers, employees and the global economy are describedДокумент Multisensory marketing as an instrument influence on consumers’ behavior(2012) Skryhun, Natalya; Bezpalko, Olena; Kapinus, LarisaIt is considered the essence of the multisensory marketing and distinguished its basic instruments. It is researched the influence of constituents of the multisensory marketing on consumers’ behaviorДокумент Consumer motivation as a basis for forming an effective communication mix(2012) Skryhun, Natalya; Krainiuchenko (Fornolyak), Olga; Bezpalko, OlenaEssence of complex of promotion and his elements is considered, grounded necessity account of type and level motivation of consumer at forming of communication mix, the types of consumers are selected taking into account the level of their motivation, which allows developing effective strategy advancement of the product.