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Документ Implementation of guest-facing technologies in hospitality business(2017-05) Nazarenko, Natalia; Tyshchenko (Usatiuk), Olena; Chagayda, AndriyThe article deals with the guest-facing technologies that positively affect the overall hotel efficiency. Challenges, benefits, and keys to successful implementation of mobile applications for hotels were determined. It was found that this will improve the quality of hotel services and the competitiveness of hospitality industry enterprises.