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Документ Risks in the investing(2021) Gutkevych, Svitlana; Vikhliaiev, MykhailoRisk is a possible danger of performance. It is necessary to choose and make a decision in production, economic activity, which is always burdened with risk. Therefore, the risk is a normal phenomenon, a consequence of the actions of a variety of reasons that give rise to its various species. Risk management involves optimal use of all possible or allowable means of avoidance, or reduce the risk degree associated with significant losses; risk control, optimization of risk or maximum possible decrease in volumes and probability of possible losses. Investment risk is the risk of an investment project, which is defined as the probability of obtaining a possible loss from its implementation. The investment risk of industries is characterized by the level of uncertainty in the forecast of profit from investments. The risk is possible only when the controlled economic system functions in conditions of uncertainty, and the person who makes the decision is interested in the final resultДокумент Rural Green Tourism: Current Trends and Development Prospects(2020) Gutkevych, Svitlana; Haba, MyroslavaThe article determines that in the current conditions of development of the economy of Ukraine the structure of the tourism industry is changing due to the development of perspective types of tourism, including rural green tourism. The purpose of the article is to identify the features, trends and prospects of rural green tourism development. Results. One of the newest forms of tourism is rural green tourism - a priority area in the tourism industry, which opens opportunities for solving a number of problems of rural development. Rural green tourism is a specific form of recreation in the countryside, which has ample opportunity to use the natural, material and cultural potential of certain regions. In the structure of the tourist complex of Ukraine of recent years rural green tourism has become one of the leading and most attractive types of tourism specialization, which requires increase its effective development and management. The analysis of the activity of rural green tourism objects will make it possible to increase the attractiveness of rural green tourism. The development of rural green tourism in the regions of Ukraine every year becomes more powerful and one of the perspective ways of solving social issues regarding employment in all regions and their socio - economic development. The directions of rural green tourism development affect its development prospects. Value/originality. Rural green tourism is viewed from two sides: first, as a promising and attractive destination in the tourism industry, and second, as an object that will increase the potential and potential of rural areas. In the course of the study, the motivational content of rural green tourism was identified as an opportunity to extend the tourist appeal of specialized tourism. For the developing of green tourism in Ukraine promotes the study of international experience of tourism.Документ Investment attractiveness of industries: features and trends(2019) Gutkevych, SvitlanaThe article shows that the investment attractiveness of the branches of the economy depends on the sources of their investment. The purpose. The purpose of the article is to determine the features and trends of investment attractiveness of industries. Results. The volume of budget investments has been reduced, and the state is not the main executor of the investment process and can influence it through the system of taxes, loans, depreciation, privileges, and subsidies. It is determined on the basis of analysis of sources of investment that self-financing is of paramount importance and the main source of investment is its own resources, first of all, profit. The basic functions that make profit and the factors affecting it are determined. The considered functions directly result from the development of the enterprise and depend on the adoption of investment decisions. The role of the profit in the adoption of an investment decision depends on its type: short-term expected profit is a complete self-financing, which implies the rapid implementation of investments. Profit is the result of the effective operation of any investment object and the basis for making an investment decision. These functions can be considered as classical interdependent because they find content only in the conditions of their existence and contribute to the development of production. The innovation activity of the enterprise determines its potential market opportunities and attractiveness for the investor, and profit growth is ensured mainly due to: production of new products; development of new markets; growth of labor productivity; use of new raw materials.В статті показано, що інвестиційна привабливість галузей економіки залежить від джерел їх інвестування. На сучасному етапі обсяг бюджетних інвестицій скоротився, і держава не є основним виконавцем процесу інвестування і може на нього впливати через систему податків, кредитів, амортизації, пільг, субсидій. На основі дослідження джерел інвестування визначено, що самофінансування має першочергове значення і основним джерелом інвестування є власні ресурси, перш за все, прибуток. Визначено основні функції, які виконує прибуток і фактори, які на нього впливають. Прибуток є результатом ефективної діяльності будь-якого об’єкта інвестування і основою прийняття інвестиційного рішення. Залучення інвестицій в будь-якій формі сприяє розвитку економіки. Міжнародний досвід показує: за обсягами іноземних інвестицій, що надходять в економіку країни визначають її інтеграцію у світове співтовариство. Прибуток розглядається, по-перше, як прибуток, отриманий в результаті виробництва та реалізації продукції або послуг; по-друге, прибуток у вигляді процентів або дивідендів, отриманих від придбання / вкладення цінних паперів. В ході дослідження розкрито мотиваційний зміст прибутку як основного джерела інвестування.