Product quality assurance is a set of planned and systematic measures that create necessary conditions for the implementation of each stage of the quality concept so that the product meets the quality requirements of the market segment. One of the primary principles of creating a concept of quality management in the field of tourism is a correct definition of the concept of the quality of tourist services.
The article considers the system of forming a quality management system of a travel company based on ISO standards and proposes a model of quality management system based on a process approach, using elements of integrated management; a procedure for forming the quality management system of a travel company and a typical organizational structure of the quality management system of a tour operator.
