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Постійне посилання на розділhttps://dspace.nuft.edu.ua/handle/123456789/7372
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Документ Methodical approaches to the determination of readiness of introduction of «blue ocean» strategy on the enterprises of food industry(2020) Belova, Tatyana; Krainiuchenko (Fornolyak), Olga; Rozumey, Svitlana; Petukhova, OlgaIn the conditions of competition improvement there is a necessity to find new decisions in relation to the development and strategies that will be able to provide proof market positions. One of such decisions is the conception of market space creation free from competition − so-called "blue ocean". However, there is a large variety of open questions of practical realization of the marked conception. Accordingly, the aim of the research is the development of suggestions in relation to the choice of optimal way of "blue ocean" strategy forming. To achieve the aim of the article, firstly, the factors that are the pre-condition for transition from existed market space to new one were outlined, and, secondly, methodical recommendations in the relation to realization of "blue ocean" strategy were designed. Offered approaches envisage the evaluation of strategic position of industry/company by establishment and quantitative measuring of factors, that have positive and negative influence (named, accordingly, by success and challenges), and also the research of company’s tuning degree to perception of "blue ocean" strategy. To find out the strategic position of industry/company the recommended matrix "success – challenges", that helps to envisage actions in direction of motion to blue space. The designed methodical approaches were approved on the example of Public joint stock company "Obolon". Introduction of the offered recommendations in relation to realization of "blue ocean" conception will promote the search of new strategic decisions which help companies to develop the unique market space.Документ Research of mechanism of decision-making in relation to purchase consumer goods(2016) Belova, Tatyana; Voitovych, Nataliya; Krainiuchenko (Fornolyak), OlgaThe article examines the decision process of buying consumer goods. The factors impact on consumers in purchase. The mechanism of the decision to buy the goods. У статті розглянуто процес ухвалення рішення про покупку споживчих товарів. Визначено фактори впливу на покупців при здійсненні купівлі. Досліджено механізм прийняття рішення щодо купівлі товарів.Документ The essence and the principles of the creation of the strategy of blue ocean(2015) Belova, Tatyana; Glushanitsya, Anastasia; Krainiuchenko (Fornolyak), OlgaThere were considered the essences and the differences of the concepts of the “Red Ocean” and “Blue Ocean”. It was disclosed the content and the main features of the strategy of the blue ocean. The main principles of the blue ocean strategy were formulated, too. And there are examples of the most successful companies which created their blue ocean.Документ Basic methods of assortment portfilio analysis of the group(2014) Krainiuchenko (Fornolyak), Olga; Chaika, IvannaArticle considers basic methodological approaches to the study of assortment portfolio of the company; outlines their advantages, disadvantages and features of the application; proposes the possibility and necessity of integrated usage of proposed methods.Документ Development trends of llc «Ferrero Ukraine» in the confectionary market(2014) Belova, Tatyana; Cherkasova, Victoria; Krainiuchenko (Fornolyak), OlgaThis article examines the origins and a nascence of LLC «Ferrero Ukraine» on the confectionary market and its marketing activities. Here is the review of the confectionery market of Ukraine, its trends and prospects of development. Also the position of the enterprise and its competitiveness on the Ukrainian market are proved.Документ Performance evaluation of the assortment and nomenclature of goods of the enterprise(2013) Krainiuchenko (Fornolyak), Olga; Belova, Tatyana; Kiporuk, A.The article is devoted to the issues of formation of commodity policy of the enterprise, in particular, the problem of definition of rational composition and structure of the products; the result of research became the proposed system of indicators for the assessment of the status and dynamics of changes in assortment and nomenclature of the products manufactured by the enterprise. Стаття присвячена питанням формування товарної політики підприємства, зокрема, проблемі визначення раціонального складу та структури асортименту продукції; результатом досліджень стала запропонована система показників оцінювання стану та динамічності змін у асортименті та номенклатурі продукції, що виробляється підприємством.Документ Vending as perspective direction of enterprises development that operate on mineral water market(2013) Badeshchenkova, Кaterina; Zorenko, A. V.; Krainiuchenko (Fornolyak), OlgaThe essence of vending business and level of its development in Ukraine is described. The different types of vending machines are considered, that it is possible to use for trading in mineral water. Vending machines that are most suitable for trading in mineral water are described. The advantages and disadvantages of vending machines use are given.Документ Evaluation of the options by the consumers in process of buying enterprises`s goods(2013) Belova, Tatyana; Mosiyevych, V.; Krainiuchenko (Fornolyak), OlgaIt was made the analysis of one of the most important stage of the process of consumer decision to buy goods. This stage is estimation and choice among several alternative products or brands the one which would satisfy the buyer. It was explained the essence of two methods of assessment consumers’ preferences: the cost method of consumer’s characteristics and model of the expected value.Документ Different matrixes of Boston Consulting Group(2012) Belova, Tatyana; Krainiuchenko (Fornolyak), Olga; Gavrilova, TatyanaThe article deals with the questions of validity of different usage of classical Boston consulting group matrix; given the analysis of adapted effectiveness of Boston Consulting Group matrix and offered its new variety; it is improved the methodology of evaluation of the balanced degree of the enterprise’s commodity portfolio on basis of Boston Consulting Group matrix.Документ Consumer motivation as a basis for forming an effective communication mix(2012) Skryhun, Natalya; Krainiuchenko (Fornolyak), Olga; Bezpalko, OlenaEssence of complex of promotion and his elements is considered, grounded necessity account of type and level motivation of consumer at forming of communication mix, the types of consumers are selected taking into account the level of their motivation, which allows developing effective strategy advancement of the product.