Статті

Результати пошуку

Зараз показуємо 1 - 3 з 3

Multisensory marketing as an instrument influence on consumers’ behavior
(2012) Skryhun, Natalya; Bezpalko, Olena; Kapinus, Larisa
It is considered the essence of the multisensory marketing and distinguished its basic instruments. It is researched the influence of constituents of the multisensory marketing on consumers’ behavior
The internet-advertisement as marketing instrument of influence on consumers’ behavior
(2012) Kapinus, Larisa; Skryhun, Natalya; Gavrilova, Tatyana
The progress of Ukrainian market of Internet-advertisement trends is investigated. The psychological aspects of online advertisement influence on the consumers’ behavior are considered. The stages of co-operation are found out of Internet-user with advertisement information. Approaches of analysis realization of consumers’ behavior are considered during the review of information.
Consumer motivation as a basis for forming an effective communication mix
(2012) Skryhun, Natalya; Krainiuchenko (Fornolyak), Olga; Bezpalko, Olena
Essence of complex of promotion and his elements is considered, grounded necessity account of type and level motivation of consumer at forming of communication mix, the types of consumers are selected taking into account the level of their motivation, which allows developing effective strategy advancement of the product.