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Документ Features of mass media usage in advertisement activity of the enterprise(2014) Skryhun, Natalya; Vlasenko, Ludmila; Chornous, IgorДокумент Features of advertising perception by children(2013) Skryhun, Natalya; Solomonenko, ViktoriaThe advertising perception by children is reviewed. It is described the impact of advertising on children's behavior and reaction. It is defined the methods of influence of advertising on children. Розглянуто особливості сприйняття реклами дітьми.Документ Consumer motivation as a basis for forming an effective communication mix(2012) Skryhun, Natalya; Krainiuchenko (Fornolyak), Olga; Bezpalko, OlenaEssence of complex of promotion and his elements is considered, grounded necessity account of type and level motivation of consumer at forming of communication mix, the types of consumers are selected taking into account the level of their motivation, which allows developing effective strategy advancement of the product.Документ Advertising in computer games as a product promotion at modern market(2012) Skryhun, Natalya; Zorenko, A.; Badeshchenkova, КaterinaIt is explored and described the impact of advertising on consumers in computer games. It is determined the basic aspects which are the most important for making advertisements for computer games. It is clarified the main regulations that may encourage players in computer games to purchase separate products. It is established the advantages and disadvantages of advertising in computer games and variations of such means of product promotion from traditional means of advertising.