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Документ Rural green tourism is a priority tourist destination(2022) Gutkevych, Svitlana; Haba, Myroslava; Korniienko, InnaThe article examines the concept of rural green tourism, its role and significance, identifies the specifics of the rural green tourism development, their impact on tourism and the economy of Ukraine. In modern conditions of the Ukrainian economy development, the structure of the tourism industry is changing due to the development of promising types of tourism, including rural green tourism. This is a specific form of recreation in the countryside, which has wide possibilities of using the natural, material and cultural potential of certain regions.Документ Publishing and printing complex: directions of economic development(2021) Gutkevych, Svitlana; Shenderivska, LinaThe article aims to determine the current areas of economic development of publishing and printing companies that meet the requirements of economic digitalization. In order to identify priority measures for publishing and printing companies with competitive potential and prospects for the industry development, a SWOT analysis is applied. The SWOT analysis revealed that potentially productive ways of enterprise development are expanding the range of products and services, improving their quality in the publishing and printing complex; integrating industry entities into the digital information environment, accessing international markets; state support in the implementation of measures to promote reading. It is determined that ensuring enterprises' efficiency requires the implementation of stages of effective enterprises development. Information support is necessary for making quality management decisions, respectively, to achieve the goals of development management. Resource potential combines a rational policy of supply and usage of financial, logistical, and labor resources. Organizational support aims to create an organizational structure in accordance with the purpose and objectives of enterprise management. The management of publishing and printing enterprises development aims at the transition to a new quality state, increasing earning capacity, competitiveness, extending the life cycle, mutually beneficial integration with the subjects of creative industries.Документ Theoretical basis of educational tourism: international aspect(2024) Gutkevych, Svitlana; Sydorenko, Pavlo; Pasternak, IgorInternational educational mobility plays a crucial role in the advancement of science and education, with far-reaching implications for socio-economic development. The growing number of internationally mobile students intensifies competition among host countries, which goes beyond the market for educational services. In the long run, it is the competition for human capital that is crucial for economic development. This study aims to deepen the understanding of educational tourism as a distinct form of educational mobility. The article reviews the literature and analyses existing approaches to the definition of educational tourism. By analysing different types of educational mobility, the paper proposes a classification based on the goals, age of travellers and stages of career development that better emphasises the unique features of educational tourism. Taking into account the interdisciplinary nature of educational tourism, the paper considers it within the framework of the concept that the authors call "MET: Mobility, Education, Tourism". This approach allowed the authors to propose a definition of educational tourism that better reflects the nature of this phenomenon and distinguishes it from other types of educational mobility. The authors have identified key factors that influence the development of educational tourism, including technological progress, globalisation of education, economic factors, government initiatives, educational innovations and current trends in the labour market. Based on the findings, this paper offers principles for promoting educational tourism, emphasising the concept of Tourist Lifetime Value (TLV). This approach takes a long-term view of educational travel, taking into account the potential for lifelong learning and repeat visits. This research contributes to a deeper understanding of educational tourism, providing a basis for developing effective strategies to stimulate its growth and enhance its positive socio-economic impact on both host and home countries.Документ Peculiarities of management of enterprises in the printing industry(2022) Safonov, Yurii; Gutkevych, Svitlana; Shenderivska, Linahe aim of the study is to analyze the features of management of printing enterprises, to give recommendations for business development. The significance of the printing industry in the publishing and printing complex for the formation of the intellectual capital of the nation, the development of a democratic humane and progressive society is substantiated. The factors determining the spread of small business in printing were revealed. They are related to the peculiarities of the consumer market, which requires a wide geography of supplies and personalized orders; to the development of scientific and technological progress, the result of which is the invention of less capital-intensive technologies; to the state policy focused on the stimulation of small business development. The relevance of the business model of cooperation in the publishing and printing complex at the international level has been proved. Its appropriateness is due to the small size of the domestic market, the lack of funding sources for innovation, the undeveloped domestic material and technical base. Enterprise management at the planning stage should take into account the high complexity of mastering employees CRM-systems. Understanding the strategic importance of spending time and resources on mastering new technologies and on personnel development provides synergy for the entire production system, promotes self-improvement of employees, their desire for continuous progress and, finally, increases their job satisfaction. International benchmarking is relevant to improve the management of printing companies. The authors identified funding for training of talented youth, certification of production according to international quality standards, priority of investment in innovation, search for new market niches, and strengthening of inter-sector cooperation as priorities.Документ Investment development of agrarian sector in modern conditions of economic development(2021) Gutkevych, Svitlana; Slobodian, NataliiaThe project development of the agrarian sector of the economy is given in the article. Intensification of investment activity in the country is the main goal of economic development. Of great importance for the country's economy are systemic projects aimed at reforming the country's economy. Sectoral projects are aimed at carrying out economic reforms in certain areas. Modeling of the process of investment development of agricultural production is considered.Документ Prospects of investment strategy in agriculture(2022) Gutkevych, Svitlana; Zanozovska, OksanaThe article gives the analysis of investments processes in the agricultural sector. Necessity of investment strategy development taking into account modern political and economic factors is determined. Nowadays the theoretical study of the investment process at the micro and macro levels is relevant. Investing in agricultural sector in Ukraine has its own guidelines and priorities for attracting investment. Ukrainian agricultural sector does not have a high enough investment rating, which determines its investment attractiveness and depends on the political situation, efficiency and adequacy of legislation, economic policy, infrastructure development, foreign direct investment and a number of other factors. The functions of investment policy formation and the system of attractiveness criteria is provided only by the state, and this requires the formation of the investment strategy. Therefore, the process of attracting foreign investment is important for agricultural sector in our country, as their volume is one of the indicators of the degree of integration of the country into the world community.