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Theoretical aspects of empirical research consumption of goods – the effect of emotions on the attitude to brand
(2019) Skryhun, Natalya; Maksymova, Yelizaveta; Boyko, Irina
Identified theoretical features of empirical research, the emotional attitude to the products of the brand and the importance of past consumption experience for the marketing of the enterprise are considered. The main elements and values of the marketing impact of empirical research on the consumer, as well as their research methods, are highlighted.
Linguistic Aspect of Advertising
(2016) Kolomiiets, Alina; Yakymenko, Olena
The article deals with the linguistic aspect of advertising. The aim of this article is to show the process of manipulating human’s emotions via advertisements and to show different linguistic techniques and tricks that advertisers use to attract consumer’s attention.