Synytsia, LyubovTrygub, Inna2015-05-212015-05-212015Synytsia, L. Branding as a way to improve competitivness / L. Synytsia, I. Tryhub // Věda a technologie: krok do budoucnosti – 2015 : XI mezinárodní vědecko – praktická konference, 27 února - 05 březen 2015 r, Praha. – 2015. - P. 31-33.https://dspace.nuft.edu.ua/handle/123456789/20554Problem of improving competitiveness is very important for every company. Modern markets are characterized by dynamic development of technologies, highly competitive, high rate of new products and services. In such circumstances, branding is a response to current market conditions and tool for competitiveness.кафедра ділової іноземної мови та міжнародної комунікаціїproductconsumermanagementfactorbenefitsellerconditionпродуктспоживачуправліннячинниквигодаторговецьумовауправлениефакторусловие