Galushchak, Olesia2014-11-252014-11-252014Galushchak, O. Customer Relationship Management through introduction of CRM-systems as a constituent in efficient business management / O. Galushchak // Наукові здобутки молоді – вирішенню проблем харчування людства у ХХІ столітті : програма і матеріали 80 міжнародної наукової конференції молодих учених, аспірантів і студентів, 10–11 квітня 2014 р. – К. : НУХТ, 2014. – Ч. 4. – С. 410-412.https://dspace.nuft.edu.ua/handle/123456789/18633Customer Relationship Management (CRM) is the customer-focused business strategy which is not a new concept. Although CRM is more about the customer, it cannot be successful by this definition alone. CRM should be performed in organizations as the combination of three main concepts: people, processes, and technology. Customer relationship management (CRM) is a combination of people, processes, and technology that seeks to provide understanding of customer needs, to support a business strategy, and to build long-term relationships with customers. To increase relationships with all customers the integration of these three is essential.CRM-systemsbusiness managementmanagementCRM-системиуправління бізнесомуправлінняCRM-системыуправление бизнесомуправление