Kapinus, LarisaSkryhun, Natalya2013-11-122013-11-122013Kapinus, L. Merchandising and its impact on consumer behavior / L. Kapinus, N. Skrygun // Theoretical and practical issues of ensuring the economic interests of the modern innovative society. - 2013. – Р. 77-79.https://dspace.nuft.edu.ua/handle/123456789/11220The article is described the various approaches to the definition of merchandising, studied the merchandising tool that influences on the consumer behavior in a shop, proved the need for a merchandising point of sale technology.othermerchandisingpoint of saleconsumer behaviorмерчандайзингточка продажуповедінка споживачівмерчандайзингточка продажповедение потребителейкафедра маркетингуArticle