Kochmaruk, MariaVasilko, T.Chornous, Lyudmila2013-10-212013-10-212013Kochmaruk, M. Traditional marketing methods for the study of the behavior of the consumer / M. Kochmaruk, T. Vasilko, L. Chornous // Nauka i studia. – Przemyśl, Sp. z o.o. «Nauka i studia», 2013. – № 13 (81). – P. 5–10.https://dspace.nuft.edu.ua/handle/123456789/10506The article deals with examination and analyzing some kinds of non-traditional marketing analyses which can be used in the consumer behaviour survey. Advantages and disadvantages of non-traditional marketing analyses are substantiated. Recommendations about effective application for optimal analysis which takes to account types of objects under examination were developed.othereye trackingcoolhuntingnon-traditional researchesconsumer behaviorneuromarketingоко складанняінноваційні дослідженнякулхантингспоживчої поведінкинейромаркетингкафедра економіки праці та менеджментуArticle