Belova, TatyanaMosiyevych, V.Krainiuchenko (Fornolyak), Olga2013-07-022013-07-022013Belova, T. Evaluation of the options by the consumers in process of buying enterprises`s goods / T. Belova, V. Mosiyevych, O. Krainyuchenko // Nauka I Studia. – 2013. – № 1. – С. 32–36.https://dspace.nuft.edu.ua/handle/123456789/8732It was made the analysis of one of the most important stage of the process of consumer decision to buy goods. This stage is estimation and choice among several alternative products or brands the one which would satisfy the buyer. It was explained the essence of two methods of assessment consumers’ preferences: the cost method of consumer’s characteristics and model of the expected value.evaluation of options in the process of buyingan alternative in choosinga method of cost consumers’ propertiesa model of the expected valueоцінювання варіантів в процесі купівліметод вартості споживчих властивостеймодель очікуваної вартостіоценка вариантов в процессе покупкиметод стоимости потребительских свойствмодель ожидаемой стоимостикафедра маркетингуArticle