Krainiuchenko (Fornolyak), OlgaChaika, Ivanna2014-06-172014-06-172014Krainiuchenko, O. Basic methods of assortment portfilio analysis of the group / O. Krainiuchenko, I. Chayka // Středoevropský věstník pro vědu a výzkum : Central European Journal for Science and Reseach. – Praha : Publishing house Education and Science, 2014. – № 2 (4). - S. 44-48.2336-3630https://dspace.nuft.edu.ua/handle/123456789/15232Article considers basic methodological approaches to the study of assortment portfolio of the company; outlines their advantages, disadvantages and features of the application; proposes the possibility and necessity of integrated usage of proposed methods.enасортиментний портфельметоди аналізуматриця БКГАВС-аналізметод Дібба-Сімкінарейтинговий аналізassortment portfoliomethods of analysisBCG matrixABC analysisthe method of Dibb-Simkinrating analysisкафедра маркетингуArticle