Poluda, TetyanaHarkusha, Olena O.2019-06-202019-06-202019Poluda, T. Modern european packaging of fresh products / T. Poluda, O. Harkusha // Youth scientific achievements to the 21st century nutrition problem solution : 85 International scientific conference of young scientist and students : theses of reports, 11-12 april 2019. – Kyiv : NUFT, 2019. – Part 3. - P. 635.https://dspace.nuft.edu.ua/handle/123456789/29834Nowadays safe and quality packaging is not only a medium for transportation of goods and protection them from mechanical damage, but it is also an important element of the marketing and advertising system, which depends on the demands of consumers. The relevance of the topic is based on the fact that even in today’s busy world people try to keep a healthy lifestyle. So to keep up with the overwhelming pace of life producers invent high-quality packaging that will extend shelf life of products and at the same time will be user-friendly. Therefore, we decided to study the most popular types of packaging.enpackagingmarketinguser-friendlyмаркетингзручнийкафедра ділової іноземної мови та міжнародної комунікаціїThesis