Multisensory marketing as an instrument influence on consumers’ behavior

Skryhun, NatalyaBezpalko, OlenaKapinus, Larisa2013-11-142013-11-142012Skrygun, N. Multisensory marketing as an instrument influence on consumers’ behavior / N. Skrygun, O. Bezpalko, L. Kapinus // Nauka i studia. – 2012. - № 8 (53). – P. 56-60.https://dspace.nuft.edu.ua/handle/123456789/11249It is considered the essence of the multisensory marketing and distinguished its basic instruments. It is researched the influence of constituents of the multisensory marketing on consumers’ behaviorспоживачмаркетингрекламакафедра економіки праці та менеджментуconsumermarketingadvertisementкафедра маркетингуMultisensory marketing as an instrument influence on consumers’ behaviorOther