Belova, TatyanaCherkasova, VictoriaKrainiuchenko (Fornolyak), Olga2014-04-152014-04-152014Belova, T. Development trends of llc «Ferrero Ukraine» in the confectionary market / T. Belova, V. Cherkasova, О. Kraіnіuchenko (Fornolyak) // Nauka i studia. Ekonomiczne nauki. Administrativa. Politicke vedy – Przemyśl, Sp. Z o.o. «Nauka i studia», 2014. - №1 (111). – S. 81-85.https://dspace.nuft.edu.ua/handle/123456789/13970This article examines the origins and a nascence of LLC «Ferrero Ukraine» on the confectionary market and its marketing activities. Here is the review of the confectionery market of Ukraine, its trends and prospects of development. Also the position of the enterprise and its competitiveness on the Ukrainian market are proved.otherconfectionery marketmarket trendscompetitioncompetitorsmarketing activityринок кондитерських виробівтенденції розвитку ринкуконкуренціяконкурентимаркетингова діяльністьконкурентыкафедра маркетингуArticle