Belova, TatyanaKrainiuchenko (Fornolyak), OlgaGavrilova, Tatyana2012-12-272012-12-272012Belova, T. Different matrixes of Boston Consulting Group / T. Belova, T. Gavrilova, O. Krainiuchenko // Nauka i studia. – Przemysl, Sp. z o.o. «Nauka i studia», 2012. №8 (53). – P. 44-48 (закордонне видання)https://dspace.nuft.edu.ua/handle/123456789/5120The article deals with the questions of validity of different usage of classical Boston consulting group matrix; given the analysis of adapted effectiveness of Boston Consulting Group matrix and offered its new variety; it is improved the methodology of evaluation of the balanced degree of the enterprise’s commodity portfolio on basis of Boston Consulting Group matrix.enстратегічний економічний підрозділпортфельний аналізтоварна політикаструктура товарного асортиментуматрица Boston Consulting Groupпортфельный анализтоварная политикаструктура товарного ассортиментаstrategic analysisstrategic economic divisionsportfolio analysiscommodity policystructures of commodity assortmentsкафедра маркетингуArticle