Kapinus, LarisaRozumey, SvitlanaSkryhun, NatalyaSemenenko, Katerina2022-01-272022-01-272020Methodical approach to evaluation of commodities’ advancement efficiency using online-instruments / L. Kapinus, S. Rozumei, N. Skrygun, K. Semenenko // AIC Economics and Management. – Bila Tserkva, 2020. – № 2. – P. 157–167.https://dspace.nuft.edu.ua/handle/123456789/36975This article summarizes arguments and counter-argument within the limits of scienti¿c discussion through the question of efficiency of the use of onlineinstruments of commodities advancement to the market. Primary purpose of undertaken research was the development of the methodical approach to the efficiency evaluation of commodities advancement with the use of onlineinstruments and research of practical aspects of application of online-instruments of new commodity advancement to the market.enonline-instrumentsonline-advancementefficiencyinternetcommunicationsinternet marketingонлайн-інструментионлайн-прогресефективністьінтернет-комунікаціїінтернет-маркетингкафедра маркетингуArticle