Kapinus, LarisaSkryhun, NatalyaGavrilova, Tatyana2012-12-262012-12-262012Kapinus, L. The internet-advertisement as marketing instrument of influence on consumers’ behavior / L. Kapinus, N. Skrygun, T. Gavrilova // Przemyśl, Sp. z o.o. «Nauka i studia». - 2012. - №12 (57). – P. 11-16.https://dspace.nuft.edu.ua/handle/123456789/5072The progress of Ukrainian market of Internet-advertisement trends is investigated. The psychological aspects of online advertisement influence on the consumers’ behavior are considered. The stages of co-operation are found out of Internet-user with advertisement information. Approaches of analysis realization of consumers’ behavior are considered during the review of information.enінтернет-рекламаинтернет-рекламаinternet-advertisementбрендконтекстна рекламамедіа-рекламацільова рекламапотребительинтернет-пользовательконтекстная рекламамедиа-рекламацелевая рекламаbrandconsumerinternet-usercontext advertisementmedia advertisementtarget advertisementспоживачінтернет-користувачкафедра маркетингуArticle