Soloviova, Yulia2020-06-252020-06-252018Soloviova, Yu. Ye. Teaser advertising as an instrument of marketing communications / Yu. Ye. Soloviova // Innovative potential of socio-economic systems: the challenges of the global world : overview. – Portugal, 2018. – P. 88–91.https://dspace.nuft.edu.ua/handle/123456789/31709The aim of study is to consider the conceptual features of advertising campaigns with the usage of a teaser. It is also important to emphasize the consideration of unsuccessful teaser messages as one of the components of modern provocative marketing.enкафедра маркетингурекламавиди рекламитізерна рекламамаркетингові комунікаціїдіджиталізаціяadvertisingsee adsteaser advertisingmarketing communicationsdigitalizationThesis