Competitive Positions in Restaurant Business in Present-Day Conditions Based on the Example of Chernivtsi (Ukraine)
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Файли
Дата
2020
ORCID
DOI
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
Анотація
Intensification of competition in restaurant business is accompanied by the emergence of a large
number of competing dining establishments in both domestic and foreign markets, the increase of market requirements that force restaurants to continuously develop their strategic potentials, seek for various options
for their effective work and create new competitive advantages. Availability of such advantages in restaurant
industry is among the most important preconditions to obtain the surplus and develop business, which determines the relevance of the present research. Thus, the present study is aimed at demonstrating the ways
of helping an increase of the competitiveness and efficiency in public catering establishments in present-day
conditions of economic management. The authors discuss the concept of competitive advantages, analyse the
results of the assessment of restaurant competitiveness (60 restaurants of Chernivtsi have been assessed),
and suggest criteria to help rank the restaurant-type establishments of Chernivtsi by indicators of their competitiveness. The company’s total rating combines all important parameters (indicators) of financial and economic activity, marketing, investment, production activities, etc. Rating of competitiveness makes it possible
to see which the best restaurants are, as well as to determine further goals and steps for those who gained
fewer points. These goals and steps include: efficient use of available potential; definition and expansion of
the range of products; up-to-date serving; development and introduction of new forms of service; development of customer-oriented complex of restaurant services based on the study of customers’ habits; increase
of staff competitiveness; reduction of restaurant expenses; attraction of new customers by way of modern
advertising campaigns.
Опис
Ключові слова
competitive positions, restaurant business, конкурентні позиції, ranking score of competitiveness, рейтинговий бал конкурентоспроможності, ресторанний бізнес, кафедра готельно-ресторанної справи
Бібліографічний опис
Yemchuk, T. Competitive positions in restaurant business in present-day conditions based on the example of Chernivtsi (Ukraine) / T. Yemchuk, O. Arpul // Studies of the Industrial Geography Commission of the Polish Geographical Society. – 2020. – Vol. 34, Issue 1. – P. 92–107.