Theoretical framework for corporate reputation management within the context of the modern paradigm of management

Скорочена інформація про документ
dc.contributor.authorDerevyanko, Olena
dc.date.accessioned2020-02-03T10:51:07Z
dc.date.available2020-02-03T10:51:07Z
dc.date.issued2018
dc.description.abstractThe paper substantiates the main provisions of the theory of corporate reputation in the context of modern management. Therefore, in the 21st century, the place (function) of business in the system of forming a person’s worldview is changing: business in the information economy from a passive recipient of a value system created by religion, family, and culture becomes one of the forces that shape the worldview of its stakeholders. Thus, a new business function is being updated — the formation of a society’s value system in the context of managing the reputation of companies. Modern management of the company’s reputation is developing in line with the concept of «economy of trust»; the essence of the company’s reputation is stakeholder trust. Trust — the socio-psychological basis of reputation, which is the primary cause of the economic interaction of potential investors and businesses, banks and their investors, producers, and consumers, receive cost measurements and is now becoming a full-fledged economic category.uk_UA
dc.identifier.citationDerevyanko, O. Theoretical framework for corporate reputation management within the context of the modern paradigm of management / Olena Derevyanko // Стратегія економічного розвитку України. – 2018. – № 43. – С. 21 –35.uk_UA
dc.identifier.urihttps://dspace.nuft.edu.ua/handle/123456789/30600
dc.language.isoenuk_UA
dc.subjecteconomy of trustuk_UA
dc.subjectstakeholdersuk_UA
dc.subjectvalue systemuk_UA
dc.subjectcomparison of image and reputationuk_UA
dc.subjectpsychology and sociology in managementuk_UA
dc.subjectекономіка довіриuk_UA
dc.subjectстейкхолдериuk_UA
dc.subjectсистема цінностейuk_UA
dc.subjectпорівняння іміджу і репутаціїuk_UA
dc.subjectпсихологія і соціологія в управлінніuk_UA
dc.titleTheoretical framework for corporate reputation management within the context of the modern paradigm of managementuk_UA
dc.typeArticleuk_UA

Файли

Контейнер файлів
Зараз показуємо 1 - 1 з 1
Ескіз
Назва:
economy of trust.pdf
Розмір:
524.73 KB
Формат:
Adobe Portable Document Format
Опис:
Завантажити
Ліцензійна угода
Зараз показуємо 1 - 1 з 1
Ескіз недоступний
Назва:
license.txt
Розмір:
1.71 KB
Формат:
Item-specific license agreed upon to submission
Опис:
Завантажити

Зібрання

Тези доповідей ІПДО