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Title: Analysis of marketing strategies in Ukraine
Authors: Grytsenko, Alina
Bozhok, Natalia
Keywords: economic development
market economy
marketing strategies
економічний розвиток
ринкова економіка
маркетингові стратегії
кафедра ділової іноземної мови та міжнародної комунікації
Issue Date: 2014
Citation: Grytsenko, A. Analysis of marketing strategies in Ukraine / Alina Grytsenko, Nataliya Bozhok // Наукові здобутки молоді – вирішенню проблем харчування людства у ХХІ столітті : програма і матеріали 80 міжнародної наукової конференції молодих учених, аспірантів і студентів, 10–11 квітня 2014 р. – К. : НУХТ, 2014. – Ч. 4. – С. 472-474.
Abstract: One of the most urgent tasks of modem Ukraine's economic development is to create conditions for effective and dynamic transition to a market economy. Analysis of the domestic industry has shown that strategic management in the industrial complex of Ukraine today is going through infancy. Despite the formal provision of economic operators to complete economic independence, they have no desire for a strategic vision for their business. Focusing exclusively on providing survival succeed only in the short term. Therefore the success of any company needs to develop a long-term plan to achieve the mission of the organization with a focus on market needs and taking into account the market as the main environmental factors. To achieve these goals the company must use the most of local resources and explore the surrounding market environment, predict its development and needs while employing all strategic marketing toolkit.
Appears in Collections:Матеріали конференцій

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