Reputation stability vs anti-crisis sustainability: under what circumstances will innovations, media activities and CSR be in higher demand?
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Дата
2019
Автори
ORCID
DOI
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
Анотація
Research background: The difference of war and peace can help gain an under-standing of the differences in the management of a company's reputation in terms of its stability as compared to the state of a reputation crisis. The question of practical confirmation, which is left open, is whether there is a positive correlation between the anti-crisis activity of the reputation management system and its stability in a long-term perspective, or whether these two factors are inversely related. Purpose of the article: This research is essentially aimed at studying the impact of innovation activity, media activity, and corporate social responsibility on reputational stability as well as on anti-crisis reputational sustainability. Methods: Indicators of innovation activity, media activity, corporate social responsibility, reputational stability, and anti-crisis reputational sustainability were collected in a sample of the most frequently mentioned in the media leading companies of the Ukrainian economy (N = 315), using an online survey done among 110 industry experts within the framework of the Reputation ACTIVists All-Ukrainian Ranking of Corporate Reputation Management Quality over February- March'2019 period. Structural equation modeling (SEM) in using the maximum likelihood estimation method was applied to examine the associations between above-mentioned indicators, according to the aim of the study.
Опис
Ключові слова
reputation management system, corporate reputation, reputation ranking, reputation stability, corporate social responsibility, CSR, Ukraine, система управління репутацією, корпоративна репутація, репутація рейтингу, репутаційна стабільність, корпоративна соціальна відповідальність, КСВ, Україна
Бібліографічний опис
Derevyanko, O. Reputation stability vs anti-crisis sustainability: under what circumstances will innovations, media activities and CSR be in higher demand? / O. Derevyanko // Oeconomia Copernicana. – 2019. – 10 (3). – P. 511–536.