Management culture: the role of university startups

Abstract

The authors found that the formation of a new management culture in higher education was initiated in the United States at the beginning of the 21st century. Two key recommendations from Congress on education policy have opened up a new source of income for universities. Universities were involved in the economic development strategy of the state. They turned from educational institutions into generators of a new management culture, which transformed the intellectual potential of young people into economic growth of the state and resulted in an increase in the well­being of society. The work discusses the peculiarities of the implementation of a new management culture in higher education in Ukraine. Three problems were identified and investigated that make it impossible to fully implement a new management culture in Ukrainian universities at this stage of state development.