Advertising in computer games as a product promotion at modern market

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dc.contributor.authorSkryhun, Natalya
dc.contributor.authorZorenko, A.
dc.contributor.authorBadeshchenkova, Кaterina
dc.date.accessioned2012-06-25T13:12:21Z
dc.date.available2012-06-25T13:12:21Z
dc.date.issued2012
dc.description.abstractIt is explored and described the impact of advertising on consumers in computer games. It is determined the basic aspects which are the most important for making advertisements for computer games. It is clarified the main regulations that may encourage players in computer games to purchase separate products. It is established the advantages and disadvantages of advertising in computer games and variations of such means of product promotion from traditional means of advertising.en_EN
dc.identifier.citationSkrygun, N. P. Advertising in computer games as a product promotion at modern market / N. P. Skrygun, K. S. Badeschenkova, A. V. Zorenko // Nauka i studia. – Przemysl, Sp. z o.o. «Nauka i studia», 2012. - № 2 (47). – Р. 45-50.uk_UK
dc.identifier.urihttps://dspace.nuft.edu.ua/handle/123456789/1810
dc.language.isootheruk_UK
dc.subjectрекламаuk_UK
dc.subjectрекламаuk_UK
dc.subjectadvertisinguk_UK
dc.subjectрекламування
dc.subjectкомп’ютерні ігри
dc.subjectonline-ігри
dc.subjectмедіаносій
dc.subjectpromoting
dc.subjectcomputer games
dc.subjectonline-games
dc.subjectmedia
dc.subjectкафедра маркетингу
dc.titleAdvertising in computer games as a product promotion at modern marketuk_UK
dc.typeArticleuk_UK

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