The internet-advertisement as marketing instrument of influence on consumers’ behavior
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Abstract
The progress of Ukrainian market of Internet-advertisement trends is investigated. The psychological aspects of online advertisement influence on the consumers’ behavior are considered. The stages of co-operation are found out of Internet-user with advertisement information. Approaches of analysis realization of consumers’ behavior are considered during the review of information.
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Keywords
інтернет-реклама, интернет-реклама, internet-advertisement, бренд, контекстна реклама, медіа-реклама, цільова реклама, потребитель, интернет-пользователь, контекстная реклама, медиа-реклама, целевая реклама, brand, consumer, internet-user, context advertisement, media advertisement, target advertisement, споживач, інтернет-користувач, кафедра маркетингу
Citation
Kapinus, L. The internet-advertisement as marketing instrument of influence on consumers’ behavior / L. Kapinus, N. Skrygun, T. Gavrilova // Przemyśl, Sp. z o.o. «Nauka i studia». - 2012. - №12 (57). – P. 11-16.