The internet-advertisement as marketing instrument of influence on consumers’ behavior

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The progress of Ukrainian market of Internet-advertisement trends is investigated. The psychological aspects of online advertisement influence on the consumers’ behavior are considered. The stages of co-operation are found out of Internet-user with advertisement information. Approaches of analysis realization of consumers’ behavior are considered during the review of information.

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Kapinus, L. The internet-advertisement as marketing instrument of influence on consumers’ behavior / L. Kapinus, N. Skrygun, T. Gavrilova // Przemyśl, Sp. z o.o. «Nauka i studia». - 2012. - №12 (57). – P. 11-16.

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