Theoretical framework for corporate reputation management within the context of the modern paradigm of management
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Дата
2018
Автори
ORCID
DOI
Науковий ступінь
Рівень дисертації
Шифр та назва спеціальності
Рада захисту
Установа захисту
Науковий керівник
Члени комітету
Видавець
Анотація
The paper substantiates the main provisions of the theory of corporate reputation in the context of modern management. Therefore, in the 21st century, the place (function) of business in the system of forming a person’s worldview is changing: business in the information economy from a passive recipient of a value system created by religion, family, and culture becomes one of the forces that shape the worldview of its stakeholders. Thus, a new business function is being updated — the formation of a society’s value system in the context of managing the reputation of companies. Modern management of the company’s reputation is developing in line with the concept of «economy of trust»; the essence of the company’s reputation is stakeholder trust. Trust — the socio-psychological basis of reputation, which is the primary cause of the economic interaction of potential investors and businesses, banks and their investors, producers, and consumers, receive cost measurements and is now becoming a full-fledged economic category.
Опис
Ключові слова
economy of trust, stakeholders, value system, comparison of image and reputation, psychology and sociology in management, економіка довіри, стейкхолдери, система цінностей, порівняння іміджу і репутації, психологія і соціологія в управлінні
Бібліографічний опис
Derevyanko, O. Theoretical framework for corporate reputation management within the context of the modern paradigm of management / Olena Derevyanko // Стратегія економічного розвитку України. – 2018. – № 43. – С. 21 –35.