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Title: Teaser advertising as an instrument of marketing communications: overview
Authors: Soloviova, Yulia
Keywords: кафедра маркетингу
види реклами
тізерна реклама
маркетингові комунікації
see ads
teaser advertising
marketing communications
Issue Date: 2018
Citation: Soloviova, Yu. Ye. Teaser advertising as an instrument of marketing communications / Yu. Ye. Soloviova // Innovative potential of socio-economic systems: the challenges of the global world : overview. – Portugal, 2018. – P. 88–91.
Abstract: The aim of study is to consider the conceptual features of advertising campaigns with the usage of a teaser. It is also important to emphasize the consideration of unsuccessful teaser messages as one of the components of modern provocative marketing.
Appears in Collections:Матеріали конференцій

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