Teaser advertising as an instrument of marketing communications: overview
Дата
2018
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Анотація
The aim of study is to consider the conceptual features of advertising campaigns with the usage of a teaser. It is also important to emphasize the consideration of unsuccessful teaser messages as one of the components of modern provocative marketing.
Опис
Ключові слова
кафедра маркетингу, реклама, види реклами, тізерна реклама, маркетингові комунікації, діджиталізація, advertising, see ads, teaser advertising, marketing communications, digitalization
Бібліографічний опис
Soloviova, Yu. Ye. Teaser advertising as an instrument of marketing communications / Yu. Ye. Soloviova // Innovative potential of socio-economic systems: the challenges of the global world : overview. – Portugal, 2018. – P. 88–91.