Перегляд за Автор "Antonenko, Irina"

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Conceptual principles of forming tourist product quality in field of medical tourism
(2019) Baiev, Vadim; Baieva, Olena; Basyuk, Daria; Antonenko, Irina
The main factors determining the quality of the tourist product in the field of medical tourism are determined. The quality of health care provision in the field of medical tourism is a multi-component criterion, which is defined on two levels: the quality of the structure and quality of the process. The quality of the structure characterizes the conditions for the provision of medical care, and the quality of technology assesses the process of providing medical care and acts as a direct component of the quality of tourist product in the field of medical tourism.
Distribution as a modern form of marketing structures in tourism
(2017) Basyuk, Daria; Antonenko, Irina; Muzychka, Yelyzaveta
The article focuses on the development of theoretical and methodological approaches, practical recommendations on management of distribution activities of tourism enterprises. It is determined that the construction of an effective distribution system for tourism services should be carried out on the basis of their sales potential, channels for the promotion of tourism products (direct, indirect) and the formation of strategies. The usage of electronic distribution in tourism is considered.
Quality Components of the Tourist Industry and Development of a Toolkit for their Integrated Assessment
(2018) Baiev, Vadim; Bakhov, Ivan; Antonenko, Irina; Sologub, Yuriy; Veres, Kateryna
According to the World Tourism Organization, the average pace of tourism development is 2-2 times higher than the average annual growth rate of national economies as a whole. For many countries, foreign, that is inbound, tourism turned into a primary or, at least, significant source of export income. In the current context of increased competition and globalization of business when the producer market is replaced by the consumer market it is especially important for tourism organizations to ensure competitiveness of their services. It largely depends on quality of services themselves but quality determined by consumer demand. In this connection, the issue of introducing of a toolkit for integrated assessment of quality components of the tourist industry takes on particular significance. The paper examines the main components of the tourist industry quality that characterize the ability of a country’s tourist industry to render quality tourist services. It identifies the structural components of the tourist industry quality index and quality index calculation methods as a set of the infrastructure and resources quality sub-index, multi-purpose tourist product consumer satisfaction sub-index, and safety security sub-index.