eNUFTIR :: Перегляд за Автор "Basyuk, Daria"

Документ

Analysis of using mobile applications in tourism business

(2016) Primak, Tatiana; Basyuk, Daria

E-business as a new form of market economy is based on the use of new communication technologies, and offers great opportunities for any company. The technology of mobile applications is a relatively new trend on the Ukrainian service market, so its features, advantages and disadvantages on the domestic service market are poorly understood.

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Conceptual principles of forming tourist product quality in field of medical tourism

(2019) Baiev, Vadim; Baieva, Olena; Basyuk, Daria; Antonenko, Irina

The main factors determining the quality of the tourist product in the field of medical tourism are determined. The quality of health care provision in the field of medical tourism is a multi-component criterion, which is defined on two levels: the quality of the structure and quality of the process. The quality of the structure characterizes the conditions for the provision of medical care, and the quality of technology assesses the process of providing medical care and acts as a direct component of the quality of tourist product in the field of medical tourism.

Документ

Distribution as a modern form of marketing structures in tourism

(2017) Basyuk, Daria; Antonenko, Irina; Muzychka, Yelyzaveta

The article focuses on the development of theoretical and methodological approaches, practical recommendations on management of distribution activities of tourism enterprises. It is determined that the construction of an effective distribution system for tourism services should be carried out on the basis of their sales potential, channels for the promotion of tourism products (direct, indirect) and the formation of strategies. The usage of electronic distribution in tourism is considered.

Документ

Enogastronomic domestic tourism marketing tool manufacturer

(2013) Basyuk, Daria

Enogastronomic tourism is a kind of thematic tourism associated with exploring and tasting national cuisine and wine traditions of the world

Документ

Enogastronomic tourismas a marketing tool of domestic manufacturer

(2013) Basyuk, Daria

Enogastronomic tourism is a kind of thematic tourism associated with exploring and tasting national cuisine and wine traditions of the world. Combining cultural, industrial, environmental and social aspects, enogastronomic tourism involves familiarization with the original technologies oflocal food producing, food and beverage and traditions of their consumption, mastering skills of culinary arts, participation in festivals and themed cultural events, familiarity with the original food technologies and wine production.

Документ

The introduction of the intellectual property concept in the hotel industry of Ukraine

(Warszawa, ul. S. Kierbedzia, 4 lok.103, 2014) Basyuk, Daria; Myts, Julia; Kokhan, Olena M.

An integrated approach to the implementation of information technology in the hospitality industry: includes the automation of business – processes inside the hotel, and the information about the hotel activity is accumulated and stored in a database on one or more server machines; involves the development of the internal information system to automate business processes via the Internet, which connects the hotel internal information system with its external partners; combining the internal and Internet systems in common business environment, which integrates all internal hotel services and provides response to any request from the outside through the methods of electronic data interchange.

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Tourism branding of cities and territories

(2014) Basyuk, Daria; Melnyk, Y.

Branding cities and territories is a vibrant area now where regions, towns and cities are trying to present themselves to different audiences, usually for tourism.

Документ

Wine tourism in Ukraine

(2018) Basyuk, Daria; Muzychka, Yelyzaveta

The article revealed the role, principles and main directions of wine tourism, the conditions of formation of wine tourism destinations. In this article, we analyze the main trends of the market development of wine tourism in Ukraine. Identified and described segments of consumers who are interested in the development and distribution of wine tourism. Investigated the key characteristics of the wine tours that have relevance for respondents. The conditions for the development and enhancement of the competitiveness of innovative models of managing the regional development of wine tourism as a priority are opened.