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  • Ескіз
    Документ
    Marketing product positioning
    (2014) Borschevska, Yulia; Kovalchuk, Olga
    Positioning is a powerful tool that allows one to create an image. The image is the outward representation of being who you want to be, doing what you want to do, and having what you want to have. Positioning of yourself can lead to personal fulfillment. Product positioning strategies are numerous, and the selection of one over another is crucial to define how your company will market its products. Selecting the wrong strategy can cost time and a scarce marketing budget. The ramifications of a wrong choice will also probably adversely affect business's bottom line.
  • Ескіз
    Документ
    Most popular methods of market research
    (2014) Borschevska, Yulia
    Market research is one of the most important activities that you need to take as an entrepreneur when you are running a business.