Перегляд за Автор "Derevyanko, Olena"

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Functions of modern corporate reputation management from the standpoint of an economic approach
(2021) Derevyanko, Olena
Reputation stability vs anti-crisis sustainability: under what circumstances will innovations, media activities and CSR be in higher demand?
(2019) Derevyanko, Olena
Research background: The difference of war and peace can help gain an under-standing of the differences in the management of a company's reputation in terms of its stability as compared to the state of a reputation crisis. The question of practical confirmation, which is left open, is whether there is a positive correlation between the anti-crisis activity of the reputation management system and its stability in a long-term perspective, or whether these two factors are inversely related. Purpose of the article: This research is essentially aimed at studying the impact of innovation activity, media activity, and corporate social responsibility on reputational stability as well as on anti-crisis reputational sustainability. Methods: Indicators of innovation activity, media activity, corporate social responsibility, reputational stability, and anti-crisis reputational sustainability were collected in a sample of the most frequently mentioned in the media leading companies of the Ukrainian economy (N = 315), using an online survey done among 110 industry experts within the framework of the Reputation ACTIVists All-Ukrainian Ranking of Corporate Reputation Management Quality over February- March'2019 period. Structural equation modeling (SEM) in using the maximum likelihood estimation method was applied to examine the associations between above-mentioned indicators, according to the aim of the study.
Theoretical framework for corporate reputation management within the context of the modern paradigm of management
(2018) Derevyanko, Olena
The paper substantiates the main provisions of the theory of corporate reputation in the context of modern management. Therefore, in the 21st century, the place (function) of business in the system of forming a person’s worldview is changing: business in the information economy from a passive recipient of a value system created by religion, family, and culture becomes one of the forces that shape the worldview of its stakeholders. Thus, a new business function is being updated — the formation of a society’s value system in the context of managing the reputation of companies. Modern management of the company’s reputation is developing in line with the concept of «economy of trust»; the essence of the company’s reputation is stakeholder trust. Trust — the socio-psychological basis of reputation, which is the primary cause of the economic interaction of potential investors and businesses, banks and their investors, producers, and consumers, receive cost measurements and is now becoming a full-fledged economic category.