Перегляд за Автор "Glushanitsya, Anastasia"

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  • Ескіз
    Документ
    The essence and the principles of the creation of the strategy of blue ocean
    (2015) Belova, Tatyana; Glushanitsya, Anastasia; Krainiuchenko (Fornolyak), Olga
    There were considered the essences and the differences of the concepts of the “Red Ocean” and “Blue Ocean”. It was disclosed the content and the main features of the strategy of the blue ocean. The main principles of the blue ocean strategy were formulated, too. And there are examples of the most successful companies which created their blue ocean.
  • Ескіз
    Документ
    The usage of principles of japanese marceting in the economic activity of the PAC «Obolon'»
    (2014) Glushanitsya, Anastasia
    The modern marketing in Japan must be based on the quick, flexible planning of initiatives, in the centre of which always must be the customer. Сучасний маркетинг в Японії повинен бути заснований на швидкому та гнучкому плануванні ініціатив, в центрі яких завжди повинен бути клієнт.