Перегляд за Автор "Lytka, Mariіa"
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Документ Influencer marketing is a new possibility to control the process of consumer’s decision acceptance about purchasing(2016) Skryhun, Natalya; Lytka, Mariіa; Vlasenko, LudmilaThe features of influence marketing, its location in marketing activity is determined and exposed. The essence of influence marketing is considered; basic elements and values of marketing influencer for companies, and also reason of its use in practical activity of enterprises are distinguished.