Merchandising and its impact on consumer behavior
Дата
2013
Автори
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Назва журналу
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Видавець
Анотація
The article is described the various approaches to the definition of merchandising, studied the merchandising tool that influences on the consumer behavior in a shop, proved the need for a merchandising point of sale technology.
Опис
Ключові слова
merchandising, point of sale, consumer behavior, мерчандайзинг, точка продажу, поведінка споживачів, мерчандайзинг, точка продаж, поведение потребителей, кафедра маркетингу
Бібліографічний опис
Kapinus, L. Merchandising and its impact on consumer behavior / L. Kapinus, N. Skrygun // Theoretical and practical issues of ensuring the economic interests of the modern innovative society. - 2013. – Р. 77-79.