Merchandising and its impact on consumer behavior
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Abstract
The article is described the various approaches to the definition of merchandising, studied the merchandising tool that influences on the consumer behavior in a shop, proved the need for a merchandising point of sale technology.
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Kapinus, L. Merchandising and its impact on consumer behavior / L. Kapinus, N. Skrygun // Theoretical and practical issues of ensuring the economic interests of the modern innovative society. - 2013. – Р. 77-79.