Merchandising and its impact on consumer behavior
dc.contributor.author | Kapinus, Larisa | |
dc.contributor.author | Skryhun, Natalya | |
dc.date.accessioned | 2013-11-12T14:00:32Z | |
dc.date.available | 2013-11-12T14:00:32Z | |
dc.date.issued | 2013 | |
dc.description.abstract | The article is described the various approaches to the definition of merchandising, studied the merchandising tool that influences on the consumer behavior in a shop, proved the need for a merchandising point of sale technology. | uk_UK |
dc.identifier.citation | Kapinus, L. Merchandising and its impact on consumer behavior / L. Kapinus, N. Skrygun // Theoretical and practical issues of ensuring the economic interests of the modern innovative society. - 2013. – Р. 77-79. | uk_UK |
dc.identifier.uri | https://dspace.nuft.edu.ua/handle/123456789/11220 | |
dc.language.iso | other | uk_UK |
dc.subject | merchandising | uk_UK |
dc.subject | point of sale | uk_UK |
dc.subject | consumer behavior | uk_UK |
dc.subject | мерчандайзинг | uk_UK |
dc.subject | точка продажу | uk_UK |
dc.subject | поведінка споживачів | uk_UK |
dc.subject | мерчандайзинг | uk_UK |
dc.subject | точка продаж | uk_UK |
dc.subject | поведение потребителей | uk_UK |
dc.subject | кафедра маркетингу | |
dc.title | Merchandising and its impact on consumer behavior | uk_UK |
dc.type | Article | uk_UK |
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