Rationale for the choice of strategy positioning for business

dc.contributor.author	Datsyuk, O.
dc.contributor.author	Belova, Tatyana
dc.date.accessioned	2019-06-13T07:54:52Z
dc.date.available	2019-06-13T07:54:52Z
dc.date.issued	2019
dc.description.abstract	The interpretation of the concept of positioning is considered. It was proved that the idea of market positioning was first introduced by J. Traut. The steps of implementing an effective positioning strategy are substantiated. Necessity of brand positioning is determined. Conditions for choosing a positioning strategy are described.	uk_UA
dc.identifier.citation	Datsyuk, O. Rationale for the choice of strategy positioning for business / О. Datsyuk, Т. Belova // Naukowa przestrzen Europy-2019 : materialy XV Miedzynarodowej naukowi–praktycznej konferencji. – Przemysl : Nauka і studia, 2019. - Vol. 5. − P. 38-40. - (Politologia. Historia. Pravo. Ekonomiczne nauki).	uk_UA
dc.identifier.uri	https://dspace.nuft.edu.ua/handle/123456789/29697
dc.language.iso	en	uk_UA
dc.subject	brand positioning	uk_UA
dc.subject	позиціювання бренду	uk_UA
dc.subject	кафедра маркетингу	uk_UA
dc.title	Rationale for the choice of strategy positioning for business	uk_UA
dc.type	Thesis	uk_UA

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