Non-traditional marketing methods for a survey of consumer behaviour
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Abstract
The article deals with examination and analyzing some kinds of non-traditional marketing analyses which can be used in the consumer behaviour survey. Advantages and disadvantages of non-traditional marketing analyses are substantiated. Recommendations about effective application for optimal analysis which takes to account types of objects under examination were developed.
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Kochmaruk, M. Traditional marketing methods for the study of the behavior of the consumer / M. Kochmaruk, T. Vasilko, L. Chornous // Nauka i studia. – Przemyśl, Sp. z o.o. «Nauka i studia», 2013. – № 13 (81). – P. 5–10.