Non-traditional marketing methods for a survey of consumer behaviour
dc.contributor.author | Kochmaruk, Maria | |
dc.contributor.author | Vasilko, T. | |
dc.contributor.author | Chornous, Lyudmila | |
dc.date.accessioned | 2013-10-21T11:27:00Z | |
dc.date.available | 2013-10-21T11:27:00Z | |
dc.date.issued | 2013 | |
dc.description.abstract | The article deals with examination and analyzing some kinds of non-traditional marketing analyses which can be used in the consumer behaviour survey. Advantages and disadvantages of non-traditional marketing analyses are substantiated. Recommendations about effective application for optimal analysis which takes to account types of objects under examination were developed. | uk_UK |
dc.identifier.citation | Kochmaruk, M. Traditional marketing methods for the study of the behavior of the consumer / M. Kochmaruk, T. Vasilko, L. Chornous // Nauka i studia. – Przemyśl, Sp. z o.o. «Nauka i studia», 2013. – № 13 (81). – P. 5–10. | uk_UK |
dc.identifier.uri | https://dspace.nuft.edu.ua/handle/123456789/10506 | |
dc.language.iso | other | uk_UK |
dc.subject | eye tracking | uk_UK |
dc.subject | coolhunting | uk_UK |
dc.subject | non-traditional researches | uk_UK |
dc.subject | consumer behavior | uk_UK |
dc.subject | neuromarketing | uk_UK |
dc.subject | око складання | uk_UK |
dc.subject | інноваційні дослідження | uk_UK |
dc.subject | кулхантинг | uk_UK |
dc.subject | споживчої поведінки | uk_UK |
dc.subject | нейромаркетинг | uk_UK |
dc.subject | кафедра економіки праці та менеджменту | |
dc.title | Non-traditional marketing methods for a survey of consumer behaviour | uk_UK |
dc.type | Article | uk_UK |
Файли
Контейнер файлів
1 - 1 з 1
Ліцензійна угода
1 - 1 з 1
Ескіз недоступний
- Назва:
- license.txt
- Розмір:
- 1.71 KB
- Формат:
- Item-specific license agreed upon to submission
- Опис: